You’ve probably used a STAEDTLER pencil or marker before.
The brand has been making stationery since 1835, and products such as Textsurfer highlighters and Lumocolor markers are already familiar in Australian offices, classrooms and workplaces.
The difference now is that selected STAEDTLER stationery can be customised with your company logo.
For businesses looking for branded stationery in Melbourne or anywhere across Australia, it opens up some much more interesting options than the standard promotional pen.
STAEDTLER Textsurfer Classic Highlighter
This is probably one of the easiest products in the range to recognise.
The STAEDTLER Textsurfer Classic Highlighter has the familiar dark blue cap and bright coloured barrel, available in yellow, orange, pink and green.
It uses fast-drying, water-based, Inkjet Safe ink and has a large ink reservoir designed for extended use. The housing is made from 97% recycled plastic and the product is made in Germany.
For branding, there is a 60mm x 15mm pad print area, which gives a company logo plenty of room to stand out against the bright barrel.
This would be a strong choice for conferences, universities, training companies, accounting firms, legal teams and office-based businesses.
Product: STAEDTLER Textsurfer Classic Highlighter
Colours: Yellow, orange, pink and green
Branding: Pad print up to 60mm x 15mm
Made in: Germany
Housing: 97% recycled plastic
View the STAEDTLER Textsurfer Classic Highlighter →
The Classic STAEDTLER Graphite Pencil
Sometimes simple is better.
The STAEDTLER 175mm Graphite Pencil is a traditional round HB pencil with a natural wood barrel and gloss finish.
It is made in Germany from certified wood and gives you several different branding options, including pad print, rotary screen print, laser engraving and direct digital print.
That makes it particularly useful when the logo itself matters. A clean laser engraving on natural timber gives a very different finish to a standard printed promotional pencil.
Length: 175mm
Lead: HB graphite
Barrel: Natural wood, round
Branding: Pad print, rotary screen print, laser engraving or direct digital
Made in: Germany
For schools, conferences, architecture firms, design studios, property businesses and corporate stationery packs, this is one of the simplest STAEDTLER products to work with.
View the STAEDTLER Graphite Pencil →
STAEDTLER Carpenter's Pencil
This is where the range gets more interesting for construction and trade businesses.
The branded STAEDTLER Carpenter's Pencil is 240mm long with an oval wooden barrel and white lacquered finish. Its larger flat surface also gives you more room for branding than a conventional pencil.
A logo can be pad printed up to 65mm x 8mm, or laser engraved up to 100mm x 8mm.
That makes it a genuinely relevant promotional product for builders, construction companies, timber suppliers, hardware businesses, architects and trade events.
Rather than handing a builder another promotional pen, give them something designed to live in the toolbox.
Length: 240mm
Shape: Oval
Finish: White lacquered wood
Branding: Pad print 65mm x 8mm or laser engraving 100mm x 8mm
View the STAEDTLER Carpenter's Pencil →
STAEDTLER Lumocolor Permanent Marker
For warehouses, trades and operational teams, the Lumocolor Permanent Marker is probably more useful than a pen.
The chisel tip creates approximately 2–5mm lines, while the permanent ink is waterproof and smudge-proof on most surfaces. STAEDTLER's Dry Safe technology also allows the marker to be left uncapped for extended periods without drying out.
The promotional version has a 97% recycled polypropylene housing and a 65mm x 9mm pad print area for your logo.
It’s a particularly good fit for logistics, manufacturing, warehouses, construction and trade businesses where a permanent marker is something staff will actually use.
Tip: Chisel
Line width: Approx. 2–5mm
Ink: Waterproof and smudge-proof
Branding: Pad print up to 65mm x 9mm
Housing: 97% recycled polypropylene
Made in: Germany
View the STAEDTLER Lumocolor Permanent Marker →
STAEDTLER Lumocolor Whiteboard Marker
For offices, meeting rooms, schools and training environments, there is also the Lumocolor Whiteboard Marker with chisel tip.
It writes on whiteboards, glass and porcelain and dry-wipes clean without leaving residue. The ink is fast-drying and low-odour, with STAEDTLER's Dry Safe technology helping prevent the marker drying out when left uncapped.
Like the permanent marker, it has a 2–5mm chisel tip, 97% recycled polypropylene housing and a 65mm x 9mm pad print branding area.
For a company with meeting rooms across several offices, this is the sort of branded merchandise that can become part of the workplace rather than something that gets handed out once.
Tip: Chisel
Line width: Approx. 2–5mm
Suitable for: Whiteboards, glass and porcelain
Branding: Pad print up to 65mm x 9mm
Housing: 97% recycled polypropylene
Made in: Germany
View the STAEDTLER Lumocolor Whiteboard Marker →
STAEDTLER Colouring Pencils
STAEDTLER also gives you some good options outside the corporate office.
The STAEDTLER Colouring Pencil Set of 12 contains compact 87mm coloured pencils made from upcycled wood. They come presented in a cardboard box with a large branding area on the packaging.
The box can take a 55mm x 55mm one-colour pad print or a larger 78mm x 48mm digital label, making it much easier to feature colourful campaign artwork rather than squeezing a logo onto an individual pencil.
They would work particularly well for schools, councils, community events, family days, children's activity packs and hospitality businesses.
Set: 12 colouring pencils
Pencil length: 87mm
Material: Upcycled wood
Branding: 55mm x 55mm pad print or 78mm x 48mm digital label
Made in: Germany
View the STAEDTLER Colouring Pencil Set →
Which STAEDTLER Product Should You Put Your Logo On?
It really comes down to who you are giving it to.
For an office conference in Melbourne, I'd look at the Textsurfer highlighter. For construction customers, the carpenter's pencil makes far more sense. For a warehouse or logistics team, the Lumocolor permanent marker is useful from day one.
Schools and family campaigns have the colouring pencil range, while the traditional graphite pencil gives you a straightforward branded stationery option that works almost anywhere.
That's what makes this range worth looking at: you're not limited to putting your logo on another pen.
Seeit Promotions can supply and brand selected STAEDTLER products for businesses in Melbourne and across Australia
